Canelo Alvarez Net Worth

If you're following the world of boxing, you must be aware of the name, Canelo Alvarez, an undisputed Mexican professional boxer. The boxing champion amazed the world with his pro-level games, unique boxing style, agility, and additionally with his astonishing net worth. He has amassed a net worth of $250 million, which is enough to be listed on the Forbes World's Highest Paid Athletes.

He is regarded as the boxing powerhouse, dominating the boxing ring and garnering multiple championship titles. Moreover, that's not all. Besides having a lucrative salary from a professional boxing career, his influence beyond the ring attracts various giant brands for worthy endorsement deals. If you are curious about how much he gets from endorsement deals and his career, join us and delve deep into his financial empire.

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Quick Insights Into Canelo Alvarez's Personal Life

Full NameSanots Alvarez Barragan
Stage NameCanelo Alvarez
Age33 years
Birth DayJuly 18, 1990
Birth PlaceGuadalajara
Height5 ft 8 in (175 cm)
SpouseFernanda Gomez
Children 4
Nationality Mexican
Zodiac SignCancer
Source of WealthMMA, Boxing & Endorsement deals
Net Worth $200 Million

Canelo Alvarez's Early Life & Onset Of a Professional Career

Early Life

Saul Alvarez, also known as Canelo, was born as a Sanots Alvarez Barragan on July 18, 1990, in Guadalajara, Jalisco, Mexico. He was the youngest among his siblings. His family moved to Juanacatlan and he was raised here. The passion for boxing runs in the family blood. All his brothers become professional boxers, taking Canelo also in this field. He gets the nickname, Canelo which means cinnamon in Spanish, referring to his hair color.

Saul Alvarez stepped into the boxing world at the age of 13, following the footsteps of his brothers. He was brilliant in this sport from the start which made him win the silver medal in the Mexican Junior Championship and after winning the Gold medal, only at the age of 15.

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Rise To Prominence

Winning the gold very young age made him a pro. Though professional boxers rarely make their debut at 15, Alvarez did so because his game daunted everyone. He started his professional boxing journey and soon he gained massive success. He knocked out the majority of his opponents, also the one who was far older than him. He gained the title of welterweight champion in 2006.

Canelo then dipped his toes into the light middleweight championship. He won the WBC silver title in 2010. Moreover, he was the first one to beat the Carlos Boldomir. Later, he knocked out Austin Trout in 2013 while defending his title. However, unfortunately, his wins got some bad eyes and he suffered a major loss against Floyd Mayweather.

However, Canelo Alvarez didn't hold to this and again started his winning streak by initiating a win over Alfredo Angulo in 2014. Among his several victories, one of the prominent ones includes beating Miguel Cotto in 2015. This win made him get WBC, Ring, and Lineal Middleweight titles. Later, he won against Amir Khan in a stunning game, securing these titles once again.

Well, one of the remarkable fights was with Liam Smith. He lost weight to face Liam Smith, who was the WBO light-middleweight world champion at that time. He dethroned Smith with a stunning body strike. Later, after extensive negotiations, Alvarez faced Julio Cesar Chavez Junior, winning the fight by a unanimous decision All those wins hyped up everyone with the faceoff between Alvarez and Golovkin.

The official announcement for the fight was set up after long negotiations. In September 2017 the match result came as a tie and both were declared equals. After this, a rematch was announced in May 2018. However, this couldn't happen as Alvarez tested positive for taking an illegal drug and received a six-month suspension. In an unusual twist, Golovkin was also deprived of his belt.

However, both badly wanted to face each other and after a long discussion, it happened in 2018. Interestingly, Alvarez won the fight after a difficult decision, meanwhile, some of the media channels and fans claimed the win in Golovkin's favor.

Moreover, later after winning in super middleweight, Canelo returned to middleweight to dethrone Daniel Jacobs. Additionally, he moved to two eight classes and won against Sergey Kovalev at light heavyweight 2019. Recently, in September 2023, he fought with Jermell Charlo and got a win in a unanimous decision.

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Career Achievements

  • Canelo Alvarez is famous for his counterpunches and dodging opponent punches with his body and head movements. He was the first boxer to gain the undisputed champion title at super middleweight
  • Throughout his boxing empire, he earned world records in multiple world championships in light middleweight, middleweight, super middleweight, and light heavyweight divisions.
  • He has WBA, WBC, and Ring titles and also owns IBF and WBO titles.
  • Moreover, various organizations including BoxRec and the Boxing Writers Association of America rank him as the world's best active boxer pound-for-pound.
  • While ESPN ranks him as the fourth number, TBRB ranks him in the fifth position and the Ring ranks him at number six.
  • According to all the above organizations, he is considered the world's best active super middleweight.

Breaking Down The Undisputed Canelo Alvarez Net Worth

As of now, Canelo Alvarez's estimated net worth is $250 million, according to several resources. According to Forbes, his net worth was $94 million in 2020 which surged to $250 million, thanks to his lucrative career fights and sponsorships. Let's explore how much he received from professional contracts and major fights.

Career & Pay Per View Earnings

Combining all his career earnings so far, he has earned $600 million pre-tax according to Celebrity Net Worth. Canelo Alvarez has gained massive money from his fights. In 2012, he earned a purse of $1.2 million after defeating Sugar Shane Mosley. Later, in September 2012, he got a win over Josesito Lopez and got a $2 million purse.

Canelo Alvarez earned a total of $12 million from a fight with Floyd Mayweather plus PPV profits. In November 2015, he got a $5 million purse in a fight with Miguel Cotto. Moreover, he earned almost $15-25 million when he defeated the iconic boxer, Amir Khan. The NCAS reported a live gate for almost $7 million.

Canelo earned almost $40 million from the fight with Golovkin. ESPN reported a live gate of $20 million for this match. Moreover, for their rematch, Canelo got $25 million for just showing up on ESPN. Moreover, the rematch also garnered $94 million in PPV buys. He also got almost $12 million in his first lost game against Mayweather.

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Canelo Alvarez Major Purse

Major FightsWorth 
Sugar Shane Mosely$1.2 million
Josesito Lopez$2 million
Floyd Mayweather$12 million
Miguel Cotto$5 million
Amir Khan$25 million
Gennady Golovkin I$40 million
Gennady Golovkin II$30 million

Endorsement Deals

Despite his successful boxing journey, he earned a lot from endorsement deals. He signed a lucrative deal with sports equipment brand, Everlast and linked with it since 2014. He is the brand ambassador of the company and in return, the company will construct a gym for him. In 2017, Canelo Alvarez signed a partnership deal with the Hennesy.

He also attached with other popular brands including Armour, Tecate, and Golden Boys Promotion. He received a knockout bonus of $100,000 from Golden Boys Promotions after defeating Josesito Lopez. Between 2017 and 2018, he earned $44 million from various endorsement deals and career purses. Moreover, from 2022 to 2023, he earned $110 million from all sources. He also has a $2 million contract per year with Ansheuser-Busch.


In 2018, Canelo Alvarez secured a contract with DAZN worth $365 million. The contract was considered one of the record-breaking and largest in boxing history. According to the Contract, the DAZN would broadcast 11 fights worth $365 million and an estimated $35 million per fight.

However, Canelo Alvarez only got $50 million for the first two fights on DAZN, making him end the contract in 2020. Moreover, the lawsuit was filed for his promoter and broadcaster for nonpayment of agreed-upon payments. He demanded at least $280 million for compensatory damages plus legal fees.

Business Ventures

Alvarez also has a vast foray into the business world. He holds a chain of gas stations in Mexico called “Canelo Energy” and also has a convenience store Upper in 20 locations. He owns a clothing line and fitness app. In the previous year, he launched a tequila-based cocktail called VMC and a sports drink company called Yaoca.

Car Collections 

Canelo Alvarez lives an expensive lifestyle and has a vast collection of cool and lavish cars. According to an estimation, he holds cars worth $10 million. Among his diverse car collections, he holds a Mercedes SLS AMG Back series worth almost $700,000. Moreover, he also has Bugatti Chiron valued at $3 million. He also purchased a Rolls Royce Ghost worth $322,000.

Moreover, on this 24th birthday celebration, Alvarez unveiled his Nissan GTR named Godzilla, which is exclusive to Mexica and costs around $210,000. He also holds other exotic cars including Lamborghini, Mercedez Benz, Ferrari, McLaren, and Porsche.

Canelo Alvarez Philanthropic Activities

Despite building a massive financial empire, Canelo Alvarez has a heart of gold. He is actively involved in many social ventures for good cause. He has been awarded the Hispanic Heritage Awards for his effort in supporting communities outside the supports. He donated a substantial amount of $1 million to the earthquake victims of Mexico in 2017. He also volunteered to aid in loading supplies into a truck bound for the affected areas in his hometown.

He also donated 500k pesos to the Red Nose Foundation to help children with cancer and he also donated autographed gloves to collect more money. During his country's COVID-19 outbreak, he generously donated 950 personal medical kits to health workers at the Hospital Civil de Guadalajara.

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The Future Of Canelo Alvarez Net Worth

If we look at Canelo Alvarez's financial trajectory, one can predict that the future of his net worth will promising and potential. Here are some future scenarios of his coming fortune:

Continued Boxing Success

Alvarez is one of the most sought-after and accomplished boxers of this generation. Considering his past success and boxing career, one thing is crystal clear: he will continue to achieve success in the future, securing lucrative contracts, winning championship titles, and gaining massive amounts from the payer-per-view buys. Moreover, with each victory and milestone, his marketability will increase further, resulting in more money and net worth.

Sponsorship Collaborations

His successful boxing career has made him earn lucrative endorsement deals which contributed significantly to his overall net worth. Outside the boxing ring, he has earned deals with big brands such as Under Armour, Hennessy, and Everlast. Looking ahead, his massive fan following and popularity will continue to attract even more worthy endorsement opportunities. These endorsement deals can substantially bolster his net worth.

Expansion In Business Ventures

Canelo Alvarez may expand his business venture to diversify his income. He may invest in ventures including real estate, and fashion, and even think of launching his brand. By leveraging his influence and fame, he can generate passive wealth outside the boxing ring.

Pay-Per-View & Streaming Revenue

Saul Alvarez aka Canelo can get increased revenue opportunities through broadcasting and pay-per-view events as digital streaming platform is on the rise. As he continues to remain at the forefront of huge boxing events and draw a global audience, he can negotiate favorable terms that will result in significant earnings and bolster his overall net worth.

Frequently Asked Questions

Who Is The Richest Boxer In The World?

Floyd Mayweather is an American boxer and is the richest boxer in the world with a net worth of $400 million. He has an estimated total income of 1.33 billion euros which is enough to make him the highest earner in boxing history.

Is Oscar De La Hoya Rich?

Well, yes, Oscar De La Hoya's net worth of $200 million makes him the richest boxer and prominent figure in the realm of business and entertainment. His successful career earnings make him one of the richest athletes.

How Much Is Canelo Getting Paid To Fight Plant?

According to Sportingnews, Canelo's got a $40 million purse against Caleb Plant which is considered his highest purse.


In summary, Canelo Alvarez's net worth demonstrates his exceptional boxing career, lucrative endorsement deals, and great business empire along with philanthropic efforts. Looking ahead, as he continues to advance in his boxing career, expand endorsement opportunities, and diversify his income streams, the financial trajectory will continue to boom. Moreover, Canelo Alvarez is poised to cement his status as one of the richest and most influential sportsmen in history, as he continues to generate headlines both inside and outside the boxing ring.

Emma James

A distinguished writer with an impressive 8-year track record of contributing to various prominent informational websites.

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